Author: Justin Willenbrink
Pictures: Justin Willenbrink
With almost 400 breweries in operation, Colorado is an excellent choice for the Craft Brewers Conference (CBC), produced by the Brewers Association (BA). This year, the BA chose Denver as the host for CBC. This event brings together breweries from all over North America to provide affordable brewing education and the ability to share best practices with the common goal of improving quality and performance.
The expo floor was flooded with visitors from all over the world to see what the latest and greatest products for the beer industry has to offer. This is obviously partners with unique speakers and training seminars to pair business with pleasure. The Mile High City didn’t disappoint.
Over the course of three days, more than 14,000 brewery personnel and reps from more than 1,000 exhibitors ascended to the Colorado Convention Center to share best practices and find their place in the craft brewing industry. Visitors were able to navigate the conference between more than 95 seminars and roughly the same number of beer stations. You have to stay hydrated!
BLEFA’s North American sales team with support from their superiors from Germany spent each day meeting with current and prospective customers to educate them on their keg needs. With over 7,000 breweries in the US, it is sometimes good to put a name with a face and also look to connect with potential opportunities in person.
BLEFA has one of the best vertical signage pieces at CBC. From anywhere on the expo floor, you can see the keg spinning asa beacon for where to find us. Custom kegs from customers showed up the silkscreen and emboss capabilities that Blefa has to offer. The display was a very clean, sharp booth that put our products in the forefront. Ergonomic seating created conversations between our sales team and customers all week.
The focus of the week was to reconnect with current customers and provide information to potential customers about Blefa and what it stands for – Quality – Dependability – Reliability. These offer peace of mind in a crowded marketplace when it comes to keg needs. Breweries in North America have a lot to worry about. Kegs from Blefa should not be one of them.
See you next year in San Antonio, Partner.