Author: Alexander Brand
Dear customers and partners, dear readers,
Have you noticed it too? While the demand for new kegs over the last 10 years has been constantly rising, the past year has seen demand fall for the first time. On the face of it, not good news for us keg manufacturers, but there is a fairly obvious explanation: our kegs with the 30-year guarantee have simply become too good and are lasting much longer.
BLEFA quality leads to satisfied customers, because they can then use our kegs to supply beverages to their end customers reliably and trouble-free for years and years.
To continue providing you with the best possible service anywhere and at any time, we extended the scope of our GNKS network in 2019 and set up the BLEFA EXCELLENCE NETWORK. This will enable you to find the right, competent people to give you qualified advice or on-site service wherever you are, even in places where we have no direct sales branches.
Since September 2018, Blefa has been caught up in a complex process involving anti-dumping tariffs imposed on kegs imported into the USA from China, Germany and Mexico, which has cost us a lot of energy and money. During this process, we have learned a lot about the mechanisms involved in determining customs duties but we still haven’t lost our market focus. We are currently looking ahead to the future positively and are convinced that we will remain the no. 1 on this market.
Besides this, 2019 has brought us a number of interesting innovations:
This had already been launched as a 20-litre GOKEG at the Brau Beviale in 2018 and we have already gained a number of satisfied customers. We have now been able to launch the 10 and 15 litre GOKEG versions and present the inlay foil lettering on the top chimes. The response to this at the Brau Beviale 2019 was extremely positive. The new GOKEG has a diameter of 239 mm and consists of a robust stainless steel body and strong top and bottom chimes made of polypropylene (PP).
In 2019, we were able to further extend our Readykeg programme. Should you need kegs for short-notice projects or to cover seasonal peaks in demand, then Readykeg is just the thing for you. We can now supply you with different versions of these kegs in small numbers straight from our depot in Kreuztal. And the best thing: as of now, we can even emboss your company name into the top chime, individually designed and using silk screening on request.
And what’s next? – 2020
In the words of American computer scientist Alan Kay: “The best way to predict the future is to invent it.” With this in mind, we will take the experiences gained in 2019 with us into the new year.
We hope you’ll look forward to receiving more news from us, and be sure to let us know what we can do for you. Sustainability will certainly continue to gain importance in the near future and Blefa is extremely well positioned in this respect: our stainless steel kegs make good sense both economically and ecologically and have done so for over 50 years.
And that’s why there is one thing you will definitely be able to rely on in future as well: the entire team in our Kreuztal factory, our service teams in our own keg service companies and our partners in the BLEFA Excellence Network will continue to provide you with first class service in the coming year too – guaranteed!
I’d like to wish all our customers, employees, partners and friends a very merry Christmas and a happy, peaceful land successful new year in 2020.
Alexander Brand (President / CEO)