BLEFA is firmly committed to protecting your privacy. We appreciates your interest in its products and your visit to this website. Your privacy is important to us and we want you to feel comfortable visiting our website. Personal data collected during visits to our websites are processed by us according to the legal provisions. With this privacy policy (“Privacy Policy”), we would like to inform you about our security measures.


Controller within the meaning of the General Data Protection Regulation (“GDPR”) or any other applicable law is the respective Blefa company published in the imprint of the website, click here.


Personal data is any information relating to an identified or identifiable natural person; identifiable is any natural person who can be identified directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier or one or more special features that express the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person. This includes information such as your first and last name, your address and e-mail address, your telephone number or your birthday. Personal Data can be in any form (e.g., paper, electronic, video, audio). BLEFA is committed to take necessary steps to ensure that all Personal Data processed by us is processed fairly and lawfully. All of our employees, data processors and third party service providers who have access to personal data are obliged to respect the confidentiality of personal data and comply with this Privacy Policy. We collect personal data only when you submit it to us, through registration, completion of forms or e-mails, as part of an order for products or services, inquiries or requests about products being ordered and similar situations in which you have chosen to provide the information to us.

The database and its contents remain at BLEFA or stay with data processors and servers acting on our behalf and responsible to us.

We will retain control of and responsibility for the use of any personal data you disclose to us. Some of this data may be stored or processed at computers located in other jurisdictions, such as the United States, whose data protection laws may differ from the jurisdiction in which you live. In such cases, we will ensure that appropriate protections are in place to require the data processor in that country to maintain protections on the data that are equivalent to those that apply in the country in which you live.


You can use our website without disclosing your personal data. You are not required to provide personal information as a condition of using our website, except as may be necessary to provide you a product or service or communicate with our website at your request. The following explains how we collect, process and use your personal data on our website:

a) Data when visiting our website

When you use our website, data may be processed in order for you to be able to communicate with our website or for security purposes, such as preventing improper access, trouble shooting or testing. Data we collect may include the name of your internet service provider, the website that you used to link to our website, the date and time of your visit, the websites that you visit from our website and your IP-address. This processing is necessary for providing our services or is based on our legitimate interest in the handling of communication. We assume that this is also in your interest, as the website cannot be displayed without this communication. You can object to the processing of your data for this purpose at any time without giving reasons with effect for the future. However, we would like to point out that the processing of your personal data can be processed even after an objection has been raised to the website, as it is not possible to stop the processing necessary for technical reasons for individual users of the website or in general. Thus, there are compelling grounds for processing which outweigh your interests, rights and freedoms. If you wish to prevent the processing described above, simply refrain from visiting our website. Such data are deleted after a session, unless a security incident requires longer storage for investigation of documentation purposes.

b) Data for setting up a customer account

If you set up a customer account on our website, the personal data you provide (e.g. name, address, e-mail address, telephone, title and access data) will be stored and processed in BLEFA`s customer database. This data is processed in order to fulfil a contract or pre-contractual measures. You can deactivate your customer account at any time and/or object to the further storage and use of your personal data for this purpose without giving reasons with effect for the future by contacting the contact address given below. In the event of an objection, we will delete your personal data immediately. In case of deactivation of the customer account we will also delete your customer account.

c) Your contact via contact form or e-mail

If you contact us (e.g. via contact form or e-mail), your personal data that you provide us in the contact form will be stored and processed by BLEFA. Which data are collected in the case of a contact form can be seen from the respective contact form. These data are stored and used exclusively for the answering of your request and/or for the establishment of contact and the associated technical administration. The processing of this data takes place for the fulfilment of a contract or pre-contractual measures or the processing is also in our legitimate interest, without conflicting interests outweighing your interests in this respect, since the processing of these requests is in our mutual interest.

After the processing of the request has been completed, we will keep the correspondence only insofar as statutory, legal retention periods or statutes of limitation exist or further storage is required to assert, exercise or defend legal claims.

d) Newsletter registration sign-up data

If you register for our newsletter service, your personal data (e.g. name, address and e-mail address) will be stored and processed by BLEFA for marketing, advertising or promoting purposes. The processing of this data is based on your consent or takes place for the fulfilment of the contract. In this case, we will regularly send you promotional information about the services and products associated with products, services, offers or events of BLEFA. You can opt out of receiving such newsletters at any time without giving reasons for the future by contacting the contact address below or by unsubscribing via the unsubscribe option provided in the newsletter. Once you have unsubscribed, your e-mail address will be deleted from our newsletter distribution list immediately, with exception of a copy in our opt-out database for which we assume a legitimate interest to hold so we can ensure you are no longer served with newsletters.

e) Disclosure

We may disclose your personal information to third parties in order to enforce or apply this Privacy Policy and other agreements or to protect the rights, property, or safety of BLEFA our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction or with a payment gateway offered by a banking institute in our online-shop, to process payments for ordered products. We also may provide personal data to government agencies and regulatory and legal authorities as required by law or regulation. This kind of disclosure may be required for compliance with a legal obligation, or necessary for the performance of a task carried out in the public interest or may be based on our or a third party’s legitimate interest. In the latter case you have a right to object to such use, however, we may then still process the data if we can demonstrate compelling legitimate grounds that override your interests, rights and freedoms; or in case this is required for the establishment, exercise of defense of legal claims.


This website uses so-called “Cookies”. Cookies are small text files that are stored on your hard drive via your browser. They store certain information (e.g. your preferred language or site settings) that your browser might retransfer to us upon your next access to our website (depending on the Cookie’s lifespan). It is not necessary to accept Cookies in order to use the website. However, there may be certain areas and functions on the website that you will not be able to use. We either use Cookies if they are necessary to provide our website service to you, or if you have consented to the usage of Cookies by accepting our cookie banner. If you do not wish to accept the use of Cookies on this website, please either change your browser settings (explained below) or stop using the website.

We use two categories of Cookies: (i) Cookies required for technical purposes, without which the functionality of our website would be reduced (so called session Cookies), and (ii) optional Cookies (so called optional Cookies):

Session Cookies:

Cookie Description Lifespan
fa_feedback From the feedback form, once it has been collapsed, it is not automatically expanded again. 1 month
blefacookie Once the cookie hint has been clicked away, it does not reappear automatically. unlimited duration

Optional Cookies:

We do not use performance or other optional cookies ourselves. However, sometimes we use software of third party provides for analytics purposes that require the use of their (third party) cookies. We use this technology to measure the visitors’ responses to our sites and the effectiveness of our advertising campaigns (including how many times a page is opened and which information is consulted) as well as to evaluate your use of this website. The third-party partner or the web analytical service partner may be able with your consent to collect data about your visit to our and other sites because of these internet tags/cookies, may compose reports regarding the website’s activity for us and may provide further services which are related to the use of the website and the internet. Below, please find information on those cookies and how you can at any time withdraw consent/opt-out the use of such cookies.


Our website uses Google Analytics, a web analysis service of Google Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (“Google“). Google Analytics uses Cookies (see above) which are stored on your computer and enable an analysis of the use of the website. The information collected by Google in connection with your use of our website (e.g. the referring website, which of our webpages you visit, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of Google in the United States, where it will be stored for a data storage period of fifty months and analyzed; the respective results will then be made available to us in an anonymized form. In this process, your usage data will not be connected to your full IP-address. We have activated on our website the IP anonymizing function offered by Google, so that the last 8 bits (type IPv4) or the last 80 bits (type IPv6) of your IP-address are deleted. Moreover, Google is certified under the EU-US Privacy Shield and Swiss-US Privacy Shield, which ensures an adequate level of data protection with respect to the processing of data by Google in the United States.

We only use Google Analytics on the basis of your prior consent or our legitimate interest to provide you with a personalized website experience. We believe that it is also in your interest to receive interesting and unique advertisements. Thus, there are compelling grounds for processing which outweigh your interests, rights and freedoms. Below, we describe how you can withdraw your consent to Google Analytics:

You may withdraw your consent to the use of web analysis at any time either by downloading and installing the Google Browser Plugin , whereby an opt-out cookie will be set or by choosing the relevant setting in your browser software. Both options will prevent the use of web analysis only if you use the browser on which you installed the plugin and if you do not delete the opt-out Cookie.

For more information, please visit or

You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website: Google Analytics is enabled Disable


We use on our website “Google Tag Manager”, provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as: “Google”). The Google Tag Manager allows us to manage web page tags from a single interface. The tool Google Tag Manager, which implements the corresponding tags, is a cookie-free domain and does not collect any personal data itself. Google Tag Manager triggers other tags that may collect data. Google Tag Manager does not access this data. If deactivated at the domain or cookie level, it will remain in effect for all tracking tags implemented with Google Tag Manager.

Google has submitted to and certified the Privacy Shield Agreement concluded between the European Union and the USA. As a result, Google undertakes to comply with standards and regulations of European data protection law. Further information can be found in the linked entry:

Third-party information: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001 Further information on data protection can be found on the following Google websites:

Privacy Policy:

FAQ Google Tag Manager:

Terms of Use Google Tag Manager:


We use Google AdWords in order to present our advertisements on third party websites. We use this service to provide you with a personalized website experience. The advertisements are delivered through so called “Ad Servers”. We use Ad Server Cookies to measure fade-ins of advertisements and clicks. If you reach our website through a Google-advertisement Google will place a cookie in your browser. This Cookie will be stored for 30 days and is not intended to identify you. BLEFA does not collect or store personal data by using Google AdWords. We only receive statistical evaluations from Google that inform us which advertisement is most efficient. If you have an account on Google, it is possible that Google can assign your visit on our website to your account. Even if you are not registered on Google, Google is able to track your IP-address and to store your data on its server.

We only use Google AdWords on the basis of your consent given when accepting our cookie banner.

You may withdraw your consent to the use of Google AdWords at any time either by choosing the relevant setting in your browser software, by blocking cookies from the domain in your browser settings, or through visiting the site and deactivating the respective advertisements. Further, you can deactivate Google AdWords under


In addition, we use Google’s dynamic remarketing functionality. This functionality enables us to target you with personalized, interest based advertisements, if you visit other websites that belong to the Google Display Network.  Google uses cookies in order to analyze your use of our website which is the basis for the targeted advertisement.  To this end, Google stores a small file with a series numbers in your browser when visiting our website. This enables Google to collect anonymous information on your use of the website. Google does not store any personally identifiable information on you.  In case you later on visit another website belonging to the Google Display Network you will be shown ads that have a high likelihood of factoring in information or products that you have selected earlier. You can permanently deactivate the use of cookies by Google, by following this link and downloading and installing the plug-in made available: Alternatively, you can deactivate Google cookies by visiting the deactivating site of the Network Advertising Initiative and implementing the offered opt-out Further information on the Google Remarketing as well as Googles privacy information you can find here”

We only use Google Dynamic Remarketing on the basis of your prior consent given when accepting our cookie banner. You may withdraw your consent at any time by choosing the relevant setting in your browser software or by blocking cookies from the domain in your browser settings.


Participation in the user surveys conducted from time to time on our website is voluntary. We use functional cookies to carry out the user surveys. The technical information recorded by the user survey is the same information that is recorded when users visit the website (see above). Your responses submitted during the user survey will not be linked to your personal data such as your IP-address.


We include third-party services and/or content on our website. When you use such third-party services or when third-party content is displayed, communication data are exchanged between you and the respective provider for technical reasons. BLEFA controls neither the websites, nor the privacy practices, of the third parties managing these websites. The privacy practices of third party website providers may differ from BLEFA’s, so we cannot endorse or make any representations about third party websites. Please check these policies before you submit any personal data to these websites.

The respective provider of the services or content may also process your data for own additional purposes. To the best of our knowledge, we have configured the services and content of providers known to process data for own purposes in such a way that either any communication for other purposes than to present their services or content on our website is blocked, or communication only takes place once you have actively opted to use the respective service. However, since we have no control over data collected and processed by third parties, we are not in a position to provide binding information regarding the scope and purpose of such processing of your data.

a) Website links:

Our website may contain links to and from the websites of our partner networks, dealers, affiliates or other third parties. Upon accessing these links, the BLEFA website is automatically exited. BLEFA controls neither the websites, nor the privacy practices, of the third parties managing these websites. The privacy practices of third party website providers may differ from BLEFA’s, so we cannot endorse or make any representations about third party websites. Please check these policies before you submit any personal data to these websites.

b) Social plugins:

BLEFA uses so-called social plugins (‘buttons’) of social networks such as Facebook, Google+, LinkedIn, YouTube and Twitter. When you visit our website these buttons are deactivated by default, i.e. without your intervention they will not send any data to the respective social networks. Before you are able to use these buttons, you must activate them by clicking on them. They then remain active until you deactivate them again or delete your cookies (please refer to ‘Cookies’).

After their activation, a direct link to the server of the respective social network is established. The contents of the button are then transmitted from the social network directly to your browser and incorporated in the website by it. After activation of a button, the social network can retrieve data, independently of whether you interact with the button or not. If you are logged on to a social network, the network can assign your visit to the website to your user account. A social network cannot assign a visit to other BLEFA websites unless and until you activate the respective button there as well.

If you are a user of a social network and do not wish it to combine data retrieved from your visit to our website with your user data, you must log out from the social network concerned before activating the buttons.

We have no influence on the scope of data that is collected by the social networks through their buttons. The data use policies of the social networks provide information on the purpose and extent of the data that they collect, how this data is processed and used, the rights available to you and the settings that you can use to protect your privacy.

For further information regarding the scope and purpose of such collection and processing of your data, please consult the privacy notices of the providers whose services and/or content we include and who are responsible for the protection of your data in this context.


We do not pass on any personal data to third parties unless this is necessary for the fulfilment of the contract, permitted by relevant legal provisions or you have given your consent. This being said, BLEFA may contract with other companies or individuals (“Processors”) to perform certain duties on our behalf. In so doing, it may be necessary that we provide the Processors with access to personal data. Our Processors are required to maintain the confidentiality of the personal data, and are restricted from using the information for any other purpose than the purposes defined by BLEFA. Examples of duties performed by Processors include business partners or sub-contractors in technical, payment and delivery services, credit risk reduction or fraud protection, analytics providers, search information providers or intragroup processing. They will only have access to the personal data necessary for the performance of the respective activity. In particular, these Processors are prohibited from processing or using your personal data for other purposes.

We take appropriate measures, by contract or otherwise, to provide adequate protection for personal data that is disclosed to our Processors, and to ensure that our Processors have sufficient legal, organizational and technical procedures in place to protect personal data in accordance with applicable data protection law.


Further processing of the data by our sister company Blefa Kegs Inc. is possible if this is expedient for the initiation of business or the fulfilment of a contract.

As a direct contact person in the area of data protection,
Dinah Quist,
Blefa Kegs Inc., 182 Jefferson Pike, La Vergne, TN 37086, USA,
Phone +1 615 462 4144,
eMail “” is available on site.


BLEFA is a global organization. Therefore, our privacy practices are designed to provide protection for personal data all over the world. It is BLEFA’s policy to give access to personal data only to those authorized employees, agents, contractors, entities and Processors that BLEFA determines have a legitimate need to know, or have access to, the information in order to carry out their responsibilities. BLEFA uses technical and organizational security measures to protect the data supplied by you and managed by us against manipulation, loss, destruction, and access by third parties. Our security measures are continually improved in line with technological developments.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.


Unless we provided specific retention periods above, these general rules apply:

Your data will be deleted as soon as it is no longer necessary for the intended purposes or if you revoke your consent, or objected to a use based on legitimate interest and we have no overriding legitimate grounds. In some cases, longer retention periods may apply because we are required by law (e.g. under tax and commercial law), or data are required for the establishment, exercise or defense of legal claims.


Under the European General Data Protection Regulation or similar law applicable to you, you may be entitled to exercise some or all of the following rights:

1. require (i) information whether your personal data is retained and (ii) access to and/or duplicates of your personal data retained, including the purposes of the processing, the categories of personal data concerned, and the data recipients as well as potential retention periods;

2. request rectification, removal or restriction of your personal data, e.g. because (i) it is incomplete or inaccurate, (ii) it is no longer needed for the purposes for which it was collected, or (iii) the consent on which the processing was based has been withdrawn;

3. refuse to provide and – without impact to data processing activities that have taken place before such withdrawal – withdraw your consent to processing of your personal data at any time;

4. take legal actions in relation to any potential breach of your rights regarding the processing of your Personal data, as well as to lodge complaints before the competent data protection authority;

5. require (i) to receive and reuse the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format and (ii) to transmit those data to another controller without hindrance from our side; where technically feasible you shall have the right to have the personal data transmitted directly from us to another controller.

Right to object:

You may be entitled to exercise your right to object, on grounds relating to your particular situation, that your personal data shall be subject to a processing. In this case, please provide us with information about your particular situation. After the assessment of the facts presented by you we will either stop processing your personal data or present you our compelling legitimate grounds for an ongoing processing.

We reserve the right to update and change this Privacy Policy from time to time in order to reflect and changes to the way in which we use your personal data or changing legal requirements. In case of any such changes, we will publish the changed Privacy Policy on our website.

If you have any queries or complaints about our compliance with this Privacy Policy, or if you would like to exercise your right described above, please contact us as follows:

Data Protection Coordinator
Huettenstrasse 43
57223 Kreuztal

Phone: +49 (0) 2732 777 269

MAY 2018